Source: meme-meme
Oldy but VERY good TED talk by Simon Sinek (nice site too) Start With Why. Broken down into a very simple concept showing why the people working in this way are succeeding.
Bulb powered by LOLawatts
Been working with a rather good designer recently. This is a particular favourite piece of content that he created… He leaves us tomorrow.
Thanks Andy!
Not new, but I really like it… I’m a big fan of Avocado too (that’s more of an FYI.
By PES.
Go YouTube, it’s ya birthday We’re gona party (and be astounded by all of your lovely accomplishments) like it’s ya birthday.
Damn, they have done well… Two big numbers for me:
- 72 hours of video uploaded to the site every MINUTE!
- 600 million playbacks a day on mobile!
Victoria Beckham makes a website…
Range Rover got her in as she has been doing some intensive courses at the Code Academy.
Clearly Vicks is only part way through her course, because as lovely as this parallax scrolling journey looks on your desktop – it lacks mobile optimisation. (works on iPad though, bless her she has tried).
https://victoriabeckham.landrover.com/INT
I look forward to seeing more of Victoria’s work once she completes her course.
A-Trak @ Boiler Rooms
THAT set from A-Trak at Boiler Rooms a couple weeks back.
Can watch it here: http://boilerroom.tv/a-trak-40-min-mix (I’m going to remember to stay out of the background if I go to any more of these)
If you’re lucky then your brand or company name might last a while. Wonder how some of the big ones thought of theirs? Here it is…
http://designtaxi.com/news/352505/How-Famous-Brands-Got-Their-Names-Logos/
via @Howells
It’s all getting a bit too emotional… and long winded
It feels like a trend has begun since John Lewis made two lovely ads which proved to be extremely popular on TV and across the internet. They touched the hearts of thousands and were perfectly shot and executed.
This weekend I saw two new ads, first Hovis:
Secondly the Volkswagen Polo Dad ad:
It’s all got a little too emotional and nostalgic. These might be the slightly sadder 60 and 90 second versions and yes they are extremely well shot and tell touching stories which I’m sure many will relate too, but is it what people want to see in an ad break? As if the likes of Eastenders and Coronation Street aren’t dwelling on the side of depression enough with Christmas Day deaths and drama. Do we really need this much emotion injected into our ad breaks?
I’m all for a brand trying to create an emotional connection with it’s audience and making those ads memorable. But these sway a little bit too much on the side of sadness. And are they unique to the brand? Are they actually executions where the logos could be switched too one of many?
John Lewis had a little something unique, they took the concept of Christmas and played on it quite perfectly in a timely fashion. These other executions create a story that viewers can associate with and stick a logo on it, but is it ownable or timely? Not really.
Carlsberg also launched their new ad this week. Happy to say this hasn’t taken the same route, it’s more rousing in an amusing and comical fashion, one that won’t get you down during the big games and plays on similarly but slightly more quirky insights.
Story telling is great, try make it your own story rather than one that anyone can tell or own.
Tugging on the heart strings is all well and good but lets not get carried away.
Do we really need 90 second versions of ads? The great ads gone by have stood strong in 30 to 60 secons. Just because you can and don’t have to pay for the media, let’s not carried away.
NEW OVERLOOKED ADDITION: Not only does this cover a majority of the above in its excessive soppyness but also - where the Dads at? They make Olympic athletes too, ya know!
UPDATE: 20th May
Another new addition from Halfords. I’ve probably ruined it as you would have watched it thinking this is nice, I wonder what this is an advert for… Insert logo… Say to yourself: “HALFORDS?!”
I will give Halfords credit for having a rather good You Tube channel
Stop tweeting your life away and do something productive: learn to draw!
After reading this quote in the George Lois book: Damn Good Advice for people with talent, I decided I shall try and improve my drawing skills. Starting with doodles, I don’t need to be a master at life drawing - doodles will do for now.
So, I’ve been doing a doodle a day and Instagraming it. Here are the results so far…
I’ve just watched this Field Notes video which I discovered whilst readoning one of @willsh latest highly thought provoking blog posts: http://smithery.co/making/thinking-of-things-in-substance-and-essence/
He can sum up the beauty of this video way better than I can. But what I love about this is the enthusiasm towards such small things. He’s not just some nerdy note book obsessive - this is definitely a deeper appreciation for the effort and heritage that each one of those books holds. The small details that means each one has a story whether it be in the details added by the owner or purely the design and layout.
Seems that there are several other videos to watch too: http://fieldnotesbrand.com/films/
