Columbia focuses on coaching journalism execs

Doug Smith
Executive Director
Punch Sulzberger Program
Sixth in a series on entrepreneurial journalism programs at universities and media organizations. 

Columbia Journalism School's Punch Sulzberger Program differs from other programs in this series in several ways. 

Like them, it is entrepreneurial in focusing on innovation and transforming of a media enterprise. But the biggest difference is that it focuses on changing the enterprise rather than on mainly developing skills of an individual.

The participant is supposed to recruit people within and outside the media enterprise (for-profit, non-profit, public) to drive measurable change. The success of any individual participant in the program is based on metrics of the enterprise. 
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