How journalist built his brand from college dorm room

Brian Stelter
2012 Media Bistro photo
Brian Stelter is my favorite example of how a young person can create a personal brand and build it into a career. I have talked about him in presentations in Latin America and Europe and his story never fails to make an impression. 

When he was a freshman at Towson University in Maryland in 2004, he launched his CableNewser blog with news and commentary about the coverage of the Iraq War by CNN, Fox News and MSNBC. He soon attracted a loyal audience of influential TV industry executives. No one dreamed the blog was by a college student.

He eventually parlayed his blogging experience into a job covering media at the New York Times, but that is getting ahead of the story.

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