A niche publication thrives within the New York Times

Loren Feldman, small business editor


Versión en español aquí.

A digital media entrepreneur has to think first of building a community. Doing that means offering not just information but answers, advice, help, understanding.

You have to know what your community needs. That is why Loren Feldman perks up when he talks about a five-part series on his blog in which a small businessman described how he almost ruined his business by mismanaging his Google Adwords account.

It was a drama and a mystery aimed at a particular audience, namely small business owners and professionals. The blog is called "You're the Boss: The Art of Running a Small Business," and it appears in the small business section of the New York Times's website. Feldman is the Times's small business editor.

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