WeChat as social media strategy for news

Once again I find myself learning new things from my students here in China. The social media marketing strategies they proposed in class included techniques and platforms I was ignorant of.

Their assignment was to recommend a strategy for a news organization or business that they would like to work for. They chose, among others, the Wall Street Journal, China Daily, Xinhua News Agency, Financial Times, Economic Observer, Tanzania Broadcasting Corp., Ikea, Whirlpool appliances, and Elle magazine.

Several of the marketing plans included WeChat, which is a free text- and voice-message service for cellphones. WeChat allows its 300 million users worldwide to connect with anyone in their phone's address book. It has added 100 million users since September.
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