Why investigative journalism is good business

Versión en español aquí.

I may have misled people for the last few years by saying that investigative journalism is not a business but a public service.

Other people -- namely Felix Salmon, Jeff Bezos and four journalists cited by Journalism.co.uk -- are reminding me that investigative journalism does, in fact, have commercial value.

First, Felix Salmon, the Reuters blogger. He made the case in a recent post that while investigative journalism may not produce the web traffic of popular topics, a media organization reaps intangible but valuable benefits. 

For example, advertisers will see that a site is a serious news outlet "and be that much more willing to pay premium rates to advertise on the site as a result. Readers who like having fast news during the day like having meatier stuff to read over the weekend," Salmon says. 
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