Journalism marketing for Colombia, via Silicon Valley

At National Congress of 8,000-member Periodismo de Hoy
About 90 would-be journalism entrepreneurs signed up for a workshop I gave recently in Medellin, Colombia.

The focus was on how to make a journalism website financially sustainable. We did some exercises in marketing, in analyzing web traffic and presenting to investors.

Like most journalists, this group had never been taught a couple of important business concepts:

  • The journalism we want to create may not be the journalism that anyone wants or needs. In other words, think first about the audience. Create a community. Build that community around high-quality journalism content. Without a community, there is no business. 
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