In Latin America, 4 digital pioneers create solutions

Versión en español.

Four digital journalism pioneers in Latin America have four different solutions for the problem of how to finance an independent news organization.

For Daniel Moreno, director general of Animal Politico in Mexico, one strategy has been to launch a brand extension called Animal Gourmet, a publication about fine dining, which attracts a new group of users and advertisers.

Jorge Zepeda Patterson, founder and publisher of Sin Embargo (On the Other Hand) in Mexico, has patient investors and a model of online advertising.

For Juanita Leon, founder and publisher of La Silla Vacía (The Empty Chair) in Colombia, the solution has been constant innovation. Besides landing grants from NGOs, the site generates revenue from its club of Super Amigos, from universities, and from sponsorship of online discussion groups.

And Oscar Castilla, executive director of a new investigative journalism site in Peru, Ojo Publico (Public Eye), is still looking at many possibilities, including support of universities and NGOs.
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