From Poynter, 25 ideas for nonprofit newsrooms

Note: This blog post from Poynter Institute is used with permission. I think it is a particularly well stated summary of key points digital news entrepreneurs need to keep in mind. A Spanish version was translated by Ética Segura of the New Journalism Foundation of Iberoamerica. - James

Diversify revenue streams. Train from within. Make the most of metrics. Sometimes the simplest ideas can be the most effective.

A small group from Poynter visited a dozen nonprofit and for-profit news organizations in 2015 to gather information to share at this week's Nonprofit News Exchange. Here are 25 ideas, observed at many of the places we visited, that anyone can apply to his or her own newsroom.

1. Know your mission. As you build your team, look for staffers that buy into your mission and keep communicating the big point of your venture clearly. This is an advantage startups have over legacy outlets attempting transformation and struggling to bring staffers along.

2. Start with a fresh idea. A good editorial concept, fresh and serving an unmet audience need, is critical. This will need refining as you go along, but what you are doing needs to stand on its own or no amount of tweaking will save it.

3. Train from within. Data journalism specialists are critical to generating high-impact investigative stories but might be hard to find or pay for. Look for opportunities to train your own employees and allow them to expand their own expertise and skill sets on the job.

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