14,500 friends lay out cash for aggressive journalism

Amid all the bad news about business models for high-quality journalism, eldiario.es ("The Daily") in Spain shows that good journalism can be good business.

Escolar: "Journalism is a public service that has to be profitable"
Its founder and CEO, Ignacio Escolar, just announced that the publication finished 2015 with revenues of US$ 2.6 million, up 33% on the year, and a profit after taxes of US$ 235,000.

Although the digital publication is free, its 14,500 "partners" (socios) pay at least US$ 66 a year to get access to the news a few hours ahead of everyone else as well as ad-free pages, discounts, and invitations to events.

Those partners brought in about a third of eldiario.es's revenues, "And they allow us to remain independent," Escolar said in his announcement. Although advertising brings in more than the partner revenue, no single advertiser comes close to bringing in what the partners do, so none has enough leverage to influence editorial decisions, he said.

Versión en español
Read more »

Share this

Related Posts

Previous
Next Post »