Univision looks beyond the U.S. to capture audience of 500 million Spanish speakers

AUSTIN, Texas -- Univision has been the most important Spanish language media company in the U.S. Now its digital news arm is taking aim at the 500 million Spanish speakers around the world. 

Borja Echevarria, its digital editor-in-chief, says his team is at the beginning of an initiative aimed at Spanish speakers in Latin America and globally. 

"Fishermen in the desert," Univision's report on a lake that dried up in Bolivia.
“We are covering topics that might occur in Bolivia but that could be related to something that occurs in Colombia or in Peru. We are not trying to attack highly local topics, at least not in this first stage. We are looking for topics of international interest.”
He made his comments to me in an interview in April on the sidelines of the International Symposium on Online Journalism.

Versión en español

An example of the kind of coverage he described was Univision.com’s multimedia package on Lake Poopó, the second-largest in Bolivia, which dried up because of climate change and has left a community of fishermen high and dry. 

Read more »

Share this

Related Posts

Previous
Next Post »