Spain's most successful digital journalism startup

In our search for the next big thing, we often overlook some of the steady innovators who grow organically without millionaire investors or crushing debt loads.

Alfonso Vara-Miguel of UNAV
One such example is El Confidencial of Spain (their slogan: "The preferred daily of influential readers").

This is a digital news publication whose value proposition for 15 years has been to offer quality news exclusives "that other media cover up or don't publish because of their overlapping political and business interests," according to researcher Alfonso Vara-Miguel, professor at the University of Navarra (in Innovación y desarrollo de los cibermedios en España, 2016, Eunsa, Pamplona, pp. 166-77).

Spanish news consumers are more skeptical of their news media than most (more on that below), so this independent-spirited publication, with a philosophy of spending no more than it takes in, has racked up some impressive numbers:

  • advertising revenue exceeded US $9.9 million in 2014
  • after-tax profits were US $1.3 million in 2014
  • full-time staff numbered more than 100
  • it averaged 735,000 daily readers in August 2015 (ComScore)

The value proposition is exclusive journalism free of political and business influence. 

Versión en español

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